Legal
Privacy Policy
Last updated: March 2026
1. Introduction
BritainBetSense.com ("we", "us", "our") is committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.
2. Data We Collect
We may collect the following personal information: (a) Contact information you provide via our contact form (name, email address, message content); (b) Usage data collected automatically, including your IP address, browser type, pages visited, and referral URLs; (c) Cookie data — see our Cookie section below. We do not collect sensitive personal data such as health information or financial data.
4. How We Use Your Data
We use your data to: respond to enquiries submitted via our contact form; improve the Site and user experience via analytics; serve relevant advertising (with consent only); comply with legal obligations. We never sell your personal data to third parties. We do not use your data for automated decision-making or profiling.
5. Affiliate Tracking
When you click an affiliate link on our Site, we may pass a click identifier (gclid or similar) to the destination operator. This allows us to track conversions for commission purposes. The operator's own privacy policy will govern how they use your data once you visit their site. We recommend reviewing each operator's privacy policy before registering.
6. Data Retention
We retain contact form submissions for up to 12 months unless you request deletion. Analytics data is retained in aggregate form and does not identify individuals beyond our standard retention periods (typically 26 months for Google Analytics).
7. Your Rights (UK GDPR)
Under the UK GDPR, you have the right to: access the personal data we hold about you; correct inaccurate data; request erasure ('right to be forgotten'); restrict or object to processing; data portability. To exercise any of these rights, please contact us at hello@britainbetsense.com. You also have the right to lodge a complaint with the UK's Information Commissioner's Office (ICO) at ico.org.uk.
8. Third-Party Services
We use third-party services including Google Analytics, Google Ads, and Vercel (hosting). Each has its own privacy policy. We ensure all third-party processors have adequate data protection measures in place as required by UK GDPR.
9. Children's Privacy
Our Site is not intended for, and does not knowingly collect personal data from, anyone under the age of 18. If we become aware that we have collected data from a minor, we will delete it promptly.
10. Contact Us
If you have questions, requests, or complaints about this Privacy Policy or how we handle your data, please contact our data controller at: hello@britainbetsense.com.
ICO Registration: BritainBetSense.com complies with UK data protection law. For complaints about data handling, contact the Information Commissioner's Office (ICO).